Author: Jack Hawks
According to a survey by consulting firm RRC Ibiza Marketing has learned that the traditional sources of tourist information has fallen into disuse giving way to new technologies as the brand study that 74% of tourists surveyed have secured use Internet in the first instance, to get information to help you decide which destination to visit on your vacation.
The study, entitled “Hearings, advertising and resources for tourism,” also notes that the fame and the opinion of friends and well-known influence when deciding on the procurement of goods or services on the island, in 52.3 % of tourists interviewed. A third of respondents are of British nationality and one-third Spanish, 15% are Italian, German 11% and 4% were tourists from France.
The survey marks the tourists are reported mainly through internet, then the opinion of friends and the reception, while a third of respondents said they consulted guidebooks. A similar amount of information found in pamphlets, and one in five people went to the tourist information office, while 19.8% did so in its travel agency and 16.5% reported seeing various posters.
As a curious weight online consultation is higher among Spanish tourists in travelers from other countries, while for the English the information accessed on the internet has a similar weight to the information they receive in the hotel reception where host. When searching for information does so most search engines like Google and the official tourism websites of each destination.
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